U našem brzom svijetu, robne marke i ljepotne brzo mijenjaju vlasništvo i uglavnom završavaju u rukama nekoliko velikih korporacija. Zašto je važno znati ovo?
Pa, ako želite bokotirati određenu robnu marku, korisno je znati kome pripada, i od kojih drugih marki biste trebali ostati daleko, ako slučajno prekršite rezoluciju.
Ali postoji i drugi razlog. Velike korporacije, baš kao i svi mi ostali, vole uštedjeti novac. Dakle, kako bi uštedjeli na proizvodnim troškovima, oni koriste iste aktivne sastojke u obje svoje vrhunske i niske cijene proizvoda. Zatim dodaju različite mirise i teksture kako bi ih se razlikovalo.
Zato, na primjer, Lancome Eau Micellaire Douceur i L'Oréal Paris Skin Perfection 3in1 pročišćavajuće Micellar Solution su gotovo dupes. Isti vlasnik, isti aktivni sastojci, različiti detalji za razlikovanje marki u očima potrošača.
Istina, ponekad se vrhunski proizvodi izrađuju korištenjem skupljih sastojaka i inovativnih tehnologija, ali istina je da obično i koštaju više. Jer ljudi očekuju da će skupi proizvodi odraditi svoj posao mnogo bolje nego jeftini i zato su spremni platiti i toliko više za njih.
Dakle, prije nego što potrošite mnogo novca na luksuzni proizvod, usporedite njegove sastojke sa njihovih sestarskih brendova. Tu Vam dajem popisa (koji nije potpun, ali će vam dati malo uvida) o tome tko posjeduje što u ljepoti:

Avon Color
Anew And Solutions
Mark

Eucerin
La Prairie
Nivea

Calvin Klein
Davidoff
Jill Sander
Lancaster
Opi
Philosophy
Rimmel London
Sally Hansen
Younique Cosmetics
Wella
Njihovi su isto :Sarah Jessica Parker, Jennifer Lopez, Kylie Minogue, David and Victoria Beckham, Marc Jacobs and Chloe.

Aerin
Aramis
Aveda
Bobbi Brown
Bumble and Bumble
By Kilian
Clinique
Darphin
Donna Karan
Estee Lauder
Eyes by Design
Flirt!
Frederic Malle
Glamglow
Good Skin Labs
Grassroots
Jo Malone
Kiton
La Mer
Lab Series
Lab Series Skincare for men
Le Labo
MAC
Michael Kors
Missoni
Mustang
Ojon
Origins
Osiao
Prescriptives
Rodin Olio Lusso
Smashbox Cosmetics
Tom Ford Beauty
Tommy Hilfiger
Too Faced
Tory Burch
Aramis
Aveda
Bobbi Brown
Bumble and Bumble
By Kilian
Clinique
Darphin
Donna Karan
Estee Lauder
Eyes by Design
Flirt!
Frederic Malle
Glamglow
Good Skin Labs
Grassroots
Jo Malone
Kiton
La Mer
Lab Series
Lab Series Skincare for men
Le Labo
MAC
Michael Kors
Missoni
Mustang
Ojon
Origins
Osiao
Prescriptives
Rodin Olio Lusso
Smashbox Cosmetics
Tom Ford Beauty
Tommy Hilfiger
Too Faced
Tory Burch

Ambi skincare
Aveeno
Clean and Clear
Johnsons
Lubriderm
Neutrogena
Purpose
Piz Buin
RoC
Rogaine
Shower to shower
Vendome
Aveeno
Clean and Clear
Johnsons
Lubriderm
Neutrogena
Purpose
Piz Buin
RoC
Rogaine
Shower to shower
Vendome

Biotherm
Cacharel
Carol’s Daughter
Clarisonic
Decleor
Diesel
EM Michelle Phan
Essie
Garnier
Giorgio Armani
Helena Rubinstein
Innéov
IT Cosmetics
Kérastase
Kiehl’s
L’Oréal Paris
L’Oréal Professionnel
La Roche-Posay
Lancôme
Matrix
Maybelline New York
Mizani
NYX
Pureology
Ralph Lauren
Redken
Roger & Gallet
Sanoflore
Softsheen-Carson
Shu Uemura
SkinCeuticals
Urban Decay
Vichy Laboratoires
Victor & Rolf
Yves Saint Laurent Beaute
Cacharel
Carol’s Daughter
Clarisonic
Decleor
Diesel
EM Michelle Phan
Essie
Garnier
Giorgio Armani
Helena Rubinstein
Innéov
IT Cosmetics
Kérastase
Kiehl’s
L’Oréal Paris
L’Oréal Professionnel
La Roche-Posay
Lancôme
Matrix
Maybelline New York
Mizani
NYX
Pureology
Ralph Lauren
Redken
Roger & Gallet
Sanoflore
Softsheen-Carson
Shu Uemura
SkinCeuticals
Urban Decay
Vichy Laboratoires
Victor & Rolf
Yves Saint Laurent Beaute

Acqua di Parma
Benefit
Dior
Fendi
Fresh
Givenchy
Guerlain
Kat Von D
Kenzo
La Brosse et Dupont
Make up for ever
Nude
Ole Henriksen
Perfumes Loewe
Sephora
Benefit
Dior
Fendi
Fresh
Givenchy
Guerlain
Kat Von D
Kenzo
La Brosse et Dupont
Make up for ever
Nude
Ole Henriksen
Perfumes Loewe
Sephora

Aussie
Boss Black & Orange Fragrance + Skincare
Braun
Clairol
Covergirl
Gillette
Gucci Fragrances
Head and Shoulders
Herbal Essences
Infusium 23
Lacoste Fragrances
Max Factor
Noxzema
Olay
Pantene
Perfect 10
SK-II
Venus
Also owns lots of fragrances including Boss, Hugo and Valentino
Braun
Clairol
Covergirl
Gillette
Gucci Fragrances
Head and Shoulders
Herbal Essences
Infusium 23
Lacoste Fragrances
Max Factor
Noxzema
Olay
Pantene
Perfect 10
SK-II
Venus
Also owns lots of fragrances including Boss, Hugo and Valentino

Almay
CND
Elizabeth Arden
Revlon
Sinful Colors
Ultima 2
CND
Elizabeth Arden
Revlon
Sinful Colors
Ultima 2

Bare Minerals
Clé De Peau
Dolce & Gabbana
Elie Saab
Issey Miyake
JPG
Laura Mercier
Majolica Majorca
Narciso Rodriguez
Nars
ReVive
Serge Lutens
Shiseido
Clé De Peau
Dolce & Gabbana
Elie Saab
Issey Miyake
JPG
Laura Mercier
Majolica Majorca
Narciso Rodriguez
Nars
ReVive
Serge Lutens
Shiseido

Axe
Clear
Dermalogica
Dove
Kate Somerville
Lux
Murad
Pears
Ponds
Rexona
St Ives
Sunsilk
Tony & Guy
TRESemme
Clear
Dermalogica
Dove
Kate Somerville
Lux
Murad
Pears
Ponds
Rexona
St Ives
Sunsilk
Tony & Guy
TRESemme
Imate u mislama još koji brend koji nije spomenut? Javite mi!





